3 Steps To

Matte Lips
Without the Dry-Out

Timeless, cool, chic: the matte lip. Seriously, 
don’t shy away from it. This look takes no more 
effort than other makeup. It’s foolproof, yet 
appears as if you have real skills…that is, as long 
as you use the right lipstick. Many traditional 
matte formulas, being un-glossy by design, can 
dry out your lips, enhancing the appearance of 
unsightly cracks, flakes and lip lines. Not good.
  Enter this high-tech user-friendly game changer: Clinique Pop Matte Lip Colour + Primer, a new 
creamy, yet lightweight, formula that provides a 
smooth suede-like matte finish. The secret: a 
built-in primer that seals moisture into your lips, 
preventing any dry-out drama. Smart, right? 
Whether you want to go for high-impact color or 
subtle shades of nude, here’s a little more know-
how on how to master this fall's most-wanted 
matte lip in just 3 steps. It’s pretty easy.

Step One:Remember that lips are skin, too.

Matte lipsticks hide nothing. So make sure that your lips are smooth and flawless to begin with by using a lip scrub to slough away flakiness. Rinse, and pat dry. Then add just enough lip balm to moisturize and prep lips (but don’t make them look glossy). The perfect two-in-one for this task is Clinique Sweet Pots Sugar Scrub & Lip Balm.

Step Two: Always use lip liner.

Lip liner in a shade that matches your lipstick gives you a template to color in. But more importantly, it acts as a base that helps your lipstick really go the distance. Use an easy-on lip liner like Quickliner for Lips to follow the shape of your natural lips, then fill them in completely. Blend with a lip brush for a plush wash of color.

Step Three: Use a moisturizing matte lipstick.

Yes, it’s true. Matte lipstick can also be moisturizing. Thanks to the unique, hydrating formula of Clinique Pop Matte Lip Colour + Primer, it won’t bleed, fade or feather, yet still delivers serious color payoff and a chic velvety finish—think minimal touch-ups and maximal comfort. After all, both of those things lead straight to confidence (always pretty). Apply to lips, blot, repeat, then prepare to turn some heads.